Your listing is your salesperson. Make it a good one.
Your listing has to be found, and then it has to sell. Ads bring the shopper to the page, and the listing closes the sale. I write Amazon titles, bullet points and descriptions built to do both.
Book a free strategy callIt starts with keyword research
Before I write a word, I research the keywords buyers type in your niche and study 10 of your competitors. The copy is then built around those searches, so your product can rank for what buyers type and convert when they land.
What every listing includes
- Keyword research and 10 competitors researched.
- An SEO title.
- Five bullet points.
- A product description.
- Back-end search terms for the keywords that do not fit on the page.
The copy arrives in Google Docs or Word, ready to paste into Seller Central. I write the text, and image work is not part of this service. When the photos are what costs you sales, I tell you what I would change so you can brief your designer.
What I need from you
- The product name and category.
- Its specifications, features and benefits.
- Your product images.
- Any keyword or competitor research you already have.
Listings and ads work together
In one account I audited, clicks ran at four times the category average while conversion sat at the average. The ads were doing their job, and the listing was what held sales back. If you run ads, the PPC audit shows whether your listing is the brake.
Tell me about your product.
Book a free 20-minute strategy call. We look at your listing together, and I explain what I would rewrite first and what to send.
Book a free strategy callThis service is priced per account after a free call.