Amazon ads, explained.
The methods I use on the client accounts I manage, written so you can use them on your own.
Amazon PPC Audit: 9 Steps, Real Client Data
One ACOS number hides where the money goes. These nine checks, run on two Amazon reports, show which campaigns make money and which ones lose it.
Read the guideAmazon PPC Negative Keywords: When to Add Them
Negate a search too early and you lose sales, and wait too long and it keeps spending. Your own conversion rate tells you when a search has had a fair chance.
Read the guideHow to Calculate an Amazon PPC Bid from Your Target ACOS
A bid is the most you will pay for one click. Work it out from what a click brings in and your target ACOS, and then move it in steady steps.
Read the guideHow to Read the Amazon Search Query Performance Report
The Search Query Performance report counts fewer purchases than your sales reports, and it is built that way. Read it by shares, rates and one call per keyword, and its numbers hold up.
Read the guideAmazon PPC Campaign Structure by Goal and Stage
Your ad reports only show the campaigns you already run, so choosing campaign types by goal and by the product's stage is how you see what is missing.
Read the guideAmazon PPC Software Compared: Monthly Tools, Agencies and One-Time Skills
Amazon PPC tools charge a monthly fee, a share of your ad spend, a quoted price or a one-time price. I set their published prices side by side and work out what each one costs over 12 months.
Read the guide