Start from your own situation
Choosing a first product is where many new sellers get stuck. Product Idea Finder starts with you: your marketplace, your budget, whether you already work with a supplier, what to rule out and the categories you know. You answer one questionnaire, and it suggests up to five ideas that fit. If fewer fit, you get fewer, with the reason.
What you get
Two files, both saved to your Downloads folder.
- A shortlist page you open in your browser. It starts with the bar a product has to clear later on, a reality check on your budget and timeline, and where to start.
- A table of the ideas and a card for each one, with the search terms to research next.
- A section that shows how to pull the competitor data for the next stage, step by step.
- A Pipeline Tracker workbook that lists the ideas and records your answers. Product Validation picks up from this same file in Stages 2 to 4, so nothing you do here is lost.
Every price, size and competition figure on the shortlist is a planning estimate, and the page labels it that way. Stage 2 is where the ideas meet real market data.
The bar comes first
Before any question, the skill shows what a product has to prove later on: at least two sellers with fewer than 350 reviews each earning more than USD 10,000 a month, and at least two sellers with under 100 reviews already earning more than USD 2,000 a month. The figures come from Tomer Rabinovich's book Ride The Amazon Wave and scale to your marketplace. Your own revenue target is recorded as your goal, and it never lowers the bar.
What you need
- Your answers to the questionnaire. You don't need a report, a seller account or a paid research tool.
- If you're new and want ideas quickly, it can start with three questions (your marketplace, your budget and what you already sell) and show a first list. It asks the rest before it builds your files.
- The Claude desktop app with Claude Cowork. You don't need to install anything else, and the first section of the SOP, Before You Start, shows you how to add the skill.
How a run goes
- Type /amazon-product-idea-finder in a Claude Cowork chat, or write something like "Help me find a product to sell on Amazon."
- Read the bar a product has to clear.
- Answer the questionnaire. Each question comes with a short note on why it matters.
- Open the shortlist, read the cards and pick the one or two ideas you want to test first.
Questions
Do I need a seller account?
No. Stage 1 works from your answers alone.
Are the prices on the shortlist real?
They are planning estimates, and the page says so. Stage 2 checks them against competitor data.
What happens after the shortlist?
Product Validation runs Stages 2 to 4 from the same tracker file. Stage 2 scores each idea against competitor data and keeps the ones that pass. Stage 3 checks the profit after Amazon's fees. Stage 4 is a full market report that tells you whether to launch. Stage 2 needs a paid research tool, SellerSprite or Helium 10, and SellerSprite's free 3-day trial is enough to start.
Where it fits
It is Stage 1 of Product Validation, given away on its own. When you have an idea worth testing, Product Validation takes it through the remaining three stages.
In the download
One zip file. It holds the skill package, which you add once in Claude Cowork (Customize, then Add, then Upload Skill), and the SOP as both PDF and Word. The SOP is the manual: what the questions are, how to run the skill and what comes next. Version 1.0.4, updated October 2026.
How to get it
Product Idea Finder is a free download. Sign up with your email address and we'll email it to you. Like our paid skills, it comes with its step-by-step guide (SOP).